This may be taken in a living room, the father may not really be driving, but the message behind it is so real. The emotions it carries are even more real. At the beginning of the ad you don’t really understand what is happening so it draws you in and gets your attention. People take seat belts lightly, but they can be the one thing keeping them there with their families and loved ones. The video also makes people realize that when they put themselves in danger, they are not the only ones affected, everyone that cares about them would get hurt when they get hurt. Such a powerful video.
Video by Sarah Alexander/Daniel Cox/Sussex Safer Roads Partnership, Music by Siddhartha Barnhoorn.
Introduce me to myself 